Sunday, April 15, 2007

Celebrity Scent - #2 Michael Jordan

Arguably the best basketball player ever, Michael Jordan is also one of the most marketed sports figure in history. He had singlehandedly fueled Nike from obscurity in 1985 to one of the world's most popular brand. His Jordan line has been selling very well in almost all parts of the world. Jordan is one of the most marketed sports figures in history. Aside from Nike, he has been a major spokesman for such brands as Coca-cola, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes and MCI.

In 1996, Jordan worked with fashion designer Bijan and the result were a couple of fragrances:

Michael Jordan - a masculine scent possessing a blend of cedar, sandalwood, green tea and leather. It is recommended for daytime wear.

Jordan cologne - classified as an oriental, woody fragrance. This masculine scent is the combination of the following notes: On the top, mandarin, bergamot, bitter orange, sage, greens, white ivy, and cypress. In the middle, white nutmeg, black pepper, cardamom, and jasmine. On the bottom, sandalwood, cashmere musk, oak, blond woods, and amber. Jordan cologne is packaged in a sky blue bottle and is enclosed in a blue and silver box.

23 - Launched in 2004, the distinctively masculine fragrance possesses a blend of bergamont, grapefruit, black currant, watermelon. Heart notes magnolia, geranium and sparkling violets. Base notes sandalwood, amber, honeyed herbs, musk and fig leaf.

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