Saturday, April 14, 2007

Celebrity Scent - #1 Jennifer Lopez

In recent years, there have been quite a number of celebrities who signed contracts with perfume manufacturers to associate their name with the product. This is similar to athletes endorsing a particular sports wear and having shoes named after them. The manufacturers are relying on the popularity of the celebrity and the influence they have on the general consumers. The bottom line is that once the celebrity lose his or her popularity (or had some bad rap), the product's sales suffers and sometimes even taken off the shelves.

One of the most succesful celebrity to market perfumes is Jennifer Lopez. Her line of fragrances includes: JLo Glow, Still, Miami Glow, Love at First Glow, Live, Live Luxe, and Glow After Dark, with JLo Glow being the first one to bear her name. Download wallpapers of Glow and Still here:

Shop JLo For The Hottest Apparel!

No comments: