Celebrity Scent - #7 Paris Hilton

Paris Hilton is all over the news these past few days, and while the controversial socialite usually loves the limelight, the reason for this one may not really what she wanted. The iconic heiress, who is a part-time model, reality-tv show star, movie starlet, fledgling recording artist, fashion designer, the subject of a famous sex-video, and soon-to-be jailbird, also has her own line of fragrances.

In May 2004, Paris was involved in the creation of a fragrance line by Parlux Fragrances. The perfume was be simply named Paris Hilton and it was said that Paris herself mixed all the scents together to form the new fragrance. The perfume launch was a success, in fact it was followed by a 47% increase in sales for Parlux, which was predominantly due to sales of the Hilton-branded perfume. Banking on that success, Parlux released Paris Hilton for Men, a cologne for Hilton's male admirers, as well as another fragrance called Just Me by Paris Hilton, which is available for both women and men. Another perfume titled Heiress by Paris Hilton was released in October 2006 and a counterpart for men, Heir by Paris Hilton followed.

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Video: Paris Hilton in Dublin launching "Heiress"