Wednesday, May 2, 2007

Celebrity Scent - #6 Britney Spears

While we have yet to find out if her life would have a happy ending, Britney's life is indeed akin to a modern day fairy tale. From being a mousekeeter in Disney's Mickey Mouse club to being one of the highest selling pop artist of recent years. Although recently her career seems to be spiraling, and having to deal with all sorts of controversies, she was once one of the biggest endorser, with products ranging from books to toys to video games and to cosmetics.

In 2003, she endorsed an Elizabeth Arden fragrance named "Curious" for which she earned a reported US$12 million. Designed as a "seriously sexy scent", the fragrance gross sales was US$100 million after one year, becoming the best selling perfume of 2004. Following the success of Curious, Britney released "Fantasy" in 2005. The perfume's tagline was "love’s ability to overwhelm you when you least expect it". It was contained in a round fuchsia bottle with gleaming green Swarovski crystals and a ring pattern that represents the pursuit of everlasting love.

In April 2006, she launched Curious: In Control as a limited edition fragrance. And earlier this year saw the release of Midnight Fantasy.

Curious video ad:

Fantasy video ad:

Britney Spears Beauty products website.

Britney Spears' Fantasy website.

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