Saturday, May 19, 2007

Angel: Smells Good Enough to Eat

When you read Angel's ingredients, you might think that you are reading the ingredients of a cake or pudding, not perfume. Since 1990's, there was a host of fragrances using unconventional perfume raw materials for its ingredients. But it was Angel - with its base notes of vanilla, chocolate and caramel, heart notes of berries and honey, and an intense accord of bergamot and patchouli - that first gave the world a taste for what perfume historian Michael Edwards has called "gourmand perfumery."

Created by Olivier Cresp and Yves de Chiris for the fashion designer Thierry Mugler, Angel was a perfume that indeed smell good enough to eat. The perfume was based on the specifications of Mugler who wanted to recapture his childhood with the "scent of the fairground, of little cakes, chocolates and caramels". The result was a tapestry of olfactory emotions, childhood memories and peals of carefree laughter. It was like a fun fair, with its odors of cotton candy, chocolate, and sugared almonds.

Today, Angel is France's bestselling scent - maybe the fact that vanilla notes are said to attract men might just have something to do with its huge success. Or maybe, the smell is just stimulating to one's appetite that make it irresistible. Like a mouth-watering treat, that when it hit your senses, you just want to go for it.

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