Celebrity Scent - #8 Prince

Prince has a new signature perfume coming out. The scent named 3121 (adds up to 7) will go on sale 7/7/07 and is already generating a lot of buzz. The name 3121 is also Prince's latest album and the fragrance comes in purple color, which is an allusion to another Prince's album Purple Rain. The world-class musician and showman who was also known to be bit eccentric and once changed his name into a symbol was very much involved in the formulation of the scent. It was described to be a long-lasting floral scent evolving into patchouli and sandalwood. Cedarwood and musk completes the scent.

Celebrity Scent - #7 Paris Hilton

Paris Hilton is all over the news these past few days, and while the controversial socialite usually loves the limelight, the reason for this one may not really what she wanted. The iconic heiress, who is a part-time model, reality-tv show star, movie starlet, fledgling recording artist, fashion designer, the subject of a famous sex-video, and soon-to-be jailbird, also has her own line of fragrances.

In May 2004, Paris was involved in the creation of a fragrance line by Parlux Fragrances. The perfume was be simply named Paris Hilton and it was said that Paris herself mixed all the scents together to form the new fragrance. The perfume launch was a success, in fact it was followed by a 47% increase in sales for Parlux, which was predominantly due to sales of the Hilton-branded perfume. Banking on that success, Parlux released Paris Hilton for Men, a cologne for Hilton's male admirers, as well as another fragrance called Just Me by Paris Hilton, which is available for both women and men. Another perfume titled Heiress by Paris Hilton was released in October 2006 and a counterpart for men, Heir by Paris Hilton followed.

Print Ad for "Just Me"


Video: Paris Hilton in Dublin launching "Heiress"

Celebrity Scent - #6 Britney Spears

While we have yet to find out if her life would have a happy ending, Britney's life is indeed akin to a modern day fairy tale. From being a mousekeeter in Disney's Mickey Mouse club to being one of the highest selling pop artist of recent years. Although recently her career seems to be spiraling, and having to deal with all sorts of controversies, she was once one of the biggest endorser, with products ranging from books to toys to video games and to cosmetics.

In 2003, she endorsed an Elizabeth Arden fragrance named "Curious" for which she earned a reported US$12 million. Designed as a "seriously sexy scent", the fragrance gross sales was US$100 million after one year, becoming the best selling perfume of 2004. Following the success of Curious, Britney released "Fantasy" in 2005. The perfume's tagline was "love’s ability to overwhelm you when you least expect it". It was contained in a round fuchsia bottle with gleaming green Swarovski crystals and a ring pattern that represents the pursuit of everlasting love.

In April 2006, she launched Curious: In Control as a limited edition fragrance. And earlier this year saw the release of Midnight Fantasy.

Curious video ad:



Fantasy video ad:



Britney Spears Beauty products website.

Britney Spears' Fantasy website.

Celebrity Scent - #5 Sarah Jessica Parker

Sarah Jessica Parker was one of those few celebrities who made a great transition of changing her image from being a cute, lovable and innocent kid playing Annie to playing a role of a chic, glamorous and super modern woman Carrie Bradshaw in the TV series "Sex And The City". In playing that role, Sarah was also established as a fashion icon and was able to make expensive fashion brands into popular, household names.

Done in collaboration with the international firm Coty, the aptly named fragrance "Lovely" drew its inspiration from Sarah's character in the said series - stylish, vibrant, elegant - addressing to powerful, yet sensitive women. Designed to be worn on any occasion and on any time of the day, it has top notes of fresh Mandarin, Bergamot, Lavender, and Apple Martini. Middles notes are Patchouli, tender Paper Whites, and luxe Orchid caresses the senses. While the bottom notes of irresistible white amber, sensuous cedar, and the very sultry musk enhanced its scent.

The bottle is, of course, simple and exquisite, curved with polished glass, ultra feminine.

Sarah is set to launch another fragrance this July named Covet, this time created with fragrance consultant Ann Gottlieb and Frank Volkl.

Sarah Jessica Parker in Lovely Perfume commercial:



If you are living in the U.S., you can get a sample of Lovely perfume by filling up this form.

Celebrity Scent - #4 Donald Trump

In between managing his businesses, writing books and firing wanna-be apprentices, Donald Trump also market his own fragrance. Launched in 2004 in collaboration with Aramis (Estée Lauder Companies), the eau de toilette named "Donald Trump: The Fragrance" is advertised to embody the confidence, success and character of the real estate billionaire. The masculine scent is composed of top notes of citrus, cucumber and herbs, heart notes combines pepper and exotic sap, and base of woody, earthy and herbaceous drydown. The bottle is designed like a magnificent New York City luxury skyscraper similar to one of Trump's architectural assets. During its launch, there were a lot of skeptics and criticism regarding Trump's deal to have his own fragrance. Branding fragrance has always been dominated by moviestars, athletes, models and singers, usually young and glamorous. Although rich and popular, people doubted if consumers would buy a perfume marketed with Trump's name. After all, there seems to be no correlation between one's smell and making money.

Celebrity Scent - #3 Maria Sharapova

Not only is she exceptionally good looking and athletic, Maria Sharapova also lends her name to a sparkling fragrance created by Parlux. Born in Russia, Maria moved to the U.S. at age seven, and began her career on the junior tennis circuit at age 14. In 2004, she won her first Grand Slam title at Wimbledon. In August 2005 Parlux launched the fragrance bearing her name, and by startling coincidence, on the same day that she achieved number one world ranking in women's tennis.

The fragrance defines Maria's tennis game and persona - charming, fresh and sweet (mandarin and bergamot), exciting (pomegranate leaf, cassis berries and lemongrass), graceful (gardenia, jasmin and magnolia) and passionate and competetive (English rose petals and Wimbledon grass). Cashmere musk, white amber crystals and a stroke of vanilla completes an unforgettable match point.

Watch Maria in her perfume ad video:

Celebrity Scent - #2 Michael Jordan

Arguably the best basketball player ever, Michael Jordan is also one of the most marketed sports figure in history. He had singlehandedly fueled Nike from obscurity in 1985 to one of the world's most popular brand. His Jordan line has been selling very well in almost all parts of the world. Jordan is one of the most marketed sports figures in history. Aside from Nike, he has been a major spokesman for such brands as Coca-cola, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes and MCI.

In 1996, Jordan worked with fashion designer Bijan and the result were a couple of fragrances:

Michael Jordan - a masculine scent possessing a blend of cedar, sandalwood, green tea and leather. It is recommended for daytime wear.

Jordan cologne - classified as an oriental, woody fragrance. This masculine scent is the combination of the following notes: On the top, mandarin, bergamot, bitter orange, sage, greens, white ivy, and cypress. In the middle, white nutmeg, black pepper, cardamom, and jasmine. On the bottom, sandalwood, cashmere musk, oak, blond woods, and amber. Jordan cologne is packaged in a sky blue bottle and is enclosed in a blue and silver box.

23 - Launched in 2004, the distinctively masculine fragrance possesses a blend of bergamont, grapefruit, black currant, watermelon. Heart notes magnolia, geranium and sparkling violets. Base notes sandalwood, amber, honeyed herbs, musk and fig leaf.

Celebrity Scent - #1 Jennifer Lopez

In recent years, there have been quite a number of celebrities who signed contracts with perfume manufacturers to associate their name with the product. This is similar to athletes endorsing a particular sports wear and having shoes named after them. The manufacturers are relying on the popularity of the celebrity and the influence they have on the general consumers. The bottom line is that once the celebrity lose his or her popularity (or had some bad rap), the product's sales suffers and sometimes even taken off the shelves.

One of the most succesful celebrity to market perfumes is Jennifer Lopez. Her line of fragrances includes: JLo Glow, Still, Miami Glow, Love at First Glow, Live, Live Luxe, and Glow After Dark, with JLo Glow being the first one to bear her name. Download wallpapers of Glow and Still here: